

Portuguese soccer player | Real Madrid Why he's got fame Additional research by Sam Bruce, Jayaditya Gupta, Sam Lyon, Richard Maguire, James Martin, Gueorgui Milkov, Fernando Olivieri, Darren Rovell, Sripath Srinath, Xin Wan, Qixin Wang, Andy Withers and Ricardo Zanei. We have also excluded amateur athletes - Deshaun Watson, Lonzo Ball and Katie Ledecky, for example - due to lack of salary and endorsements.Ĭontributors: Primary research by Sachin Dave Chandan and Charlotte Gibson.

Therefore, popular stars such as Tony Romo (No. (Note: Where categories in the profiles are marked as NA, the athlete either doesn't have an official account for that social media site or an accurate endorsement figure could not be confirmed.) The social media followings and Google Trend scores (which show relative popularity based on how often names are searched on a scale of 0 to 100) were as of April 19. All currency figures were converted to U.S.

Endorsement dollars, however, reflect the ability to draw attention - which is a good way to define fame.Įndorsement amounts cover 2016 and were compiled by ESPN researchers. For example, players in a league with a salary cap would be at an unfair disadvantage when measured against players in uncapped leagues. Salary is not used as a factor because of differences among sports. For special situations (esports and China) we used two additional categories: other social media - for when the athlete was more relevant on a platform outside the Big Three (Twitch, for example, although no gamers made the top 100) - and, in China's case, Baidu search score, because Google is blocked there. The analysis includes five categories: endorsement money, Twitter followers, Instagram followers, Facebook followers and Google Trends score. The data for each athlete in the pool was then fed into a formula created by ESPN director of sports analytics Ben Alamar that weighs athletes' endorsements, their following on the social media Big Three (Facebook, Twitter and Instagram) and Google search popularity, producing a comparative ranking system. (You can find the 2016 World Fame 100 here.) We also sought input from ESPN journalists around the world, including colleagues in our bureaus in Australia, South Africa, Argentina, Brazil, China, India, Mexico and the United Kingdom.

We started with Forbes' annual list of the highest-paid athletes and expanded the pool from there using a variety of domestic and international sources to make sure we didn't overlook any legitimate candidates. The ESPN World Fame 100 is our annual attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet.
